Northstar Senior Living Sales & Marketing

Northstar Senior Living boasts an average occupancy of over 90% across its senior living portfolio due to a very talented and highly trained Northstar Senior Living Sales & Marketing team. A strong and reproducible sales training program is helping Northstar’s sales and marketing team produce consistent occupancy results that in return improve the profitability and flow through of communities. Our National Sales Director trains and develops community personnel on how to sell and close sales while listening and meeting the needs of potential residents.

Comprehensive marketing and advertising plans are developed specific to each community and are updated quarterly to adjust to market demand. The sales process is continuously monitored using a state of the art software system to track leads, inquiries, tours, move-ins, and every measurable sales statistic. Reports are accessible to the home office as well as regional support associates for ongoing follow-up and training. Trends are analyzed on a weekly, quarterly and annual basis to determine the most effective strategies for each market.