Mission Statement

The Mission of Northstar Senior Living is to take care of those for whom we have responsibility, namely:

Our Senior Residents
Our Associates
Our Investors

Everything we do as a business revolves around these three equally important groups.

Vision Statement

Through a collaborative leadership effort and an undeviating commitment to People, Northstar Senior Living will provide a superior experience for our Residents and their Families, our Associates, and our Shareholders. Northstar Senior Living will emerge as a nationally recognized premier provider of senior living services.

At Northstar Senior Living, our top priority is YOU.

Northstar Senior Living, one of the premier providers of senior living management and consulting services in the country, is pleased to have you visit our website. Northstar features a highly experienced leadership team committed to setting the industry standard for excellence in senior living.

At Northstar, we understand that as a fee-based manager our success depends on the satisfaction of our clients. Delivering management services in this manner is much different from most companies that operate their own communities and offer management services “on the side”. It requires exactly what the Northstar platform delivers to you: knowledge, understanding, flexibility and, above all, the ability to drive top performance.

Please feel free to contact the Northstar Senior Living team. We look forward to exploring ways in which Northstar can be of service to you.

At Northstar Senior Living, you are our commitment.

Our Leadership

Rick Jensen

President and Chief Executive Officer

Brian Uhlir

Chief Financial Officer

Steven Kregel

Chief Operating Officer

Northstar Senior Living Values


Above all else, we value People. In following our “People Principle”, we strive to help people in both simple and significantly meaningful ways. We seek opportunities to appropriately acknowledge, thank, praise and reward for positive behavior and performances. We understand that only through our People do we deliver extraordinary care to our Residents.


We have high expectations of ourselves individually and each other collectively to provide consistent quality and excellence in everything that we do.


We believe in being Honest, Ethical and maintaining high Integrity at all times, and will expect others with whom we interact to uphold the same standards.


We believe in frequent and open communications with our Associates, Residents and their families. We value candid and professional communication among all Associates.


We believe that we are each accountable for the quality of care for our residents, for productivity, for our interactions, and for the financial success of the organization overall. We value fiscal responsibility by avoiding unnecessary expenses and enhancing revenues, thereby ensuring the organization’s financial viability.


I am a part of the Northstar Senior Living team of people who are completely committed and even driven to make a difference in the lives of seniors and the community. I am committed to do my part, perform my important role, contribute however I can, to serve, help and care for others. As others join me in this commitment, we will make life better for an increasing number of Residents, Associates and Shareholders.

As an important member of this team, I won’t look back, slow down, or be still. My resolve is strong, my values are firm, my companions are many, my goals are high and my mission is clear. I cannot be bought, compromised, detoured, lured away, divided or delayed. I won’t give up or let up until I have made a meaningful difference in the lives of my Residents and my fellow Associates. I am undeterred by hard work and will not tolerate mediocrity. Life is a succession of experiences, and I will work to make each one progressively better for all those who share in mine.

Through my caring, sharing and service, I am committed to changing the world, one person at a time. I will not stop until the Northstar Senior Living banner is lifted and the message is clear that we are truly committed to “People… Wonderful People!”